Insights
Licensing, explained plainly.
Notes on monetizing content and data, how licensing deals actually work, and what buyers are looking for.
Monetization
You May Be Leaving Money on the Table
Most rights holders only think of their content, data, or archives in terms of their original purpose. Here is the other question worth asking.
Licensing ProcessHow the Licensing Process Actually Works
Identify, evaluate, match, license, monetize. A plain-language walkthrough of how First Rights turns an asset into revenue.
MonetizationYour Content Has a Second Economy
The asset does not have to change. The use case does. Why content and data can have a licensable life beyond their original purpose.
Archive LicensingHow to License Your Archive
A practical guide to licensing a video, audio, photo, or written archive, and how to tell if it has licensing value.
AI Training DataLicensing for AI Training
How to license your content and data for AI training, and what buyers in this space are actually looking for.